Tuesday, August 1, 2006

News u can use TO News that can AMUSE!!

...Thats the road travelled by our journalist in todays times.
Definitions:
News(supposed to b): Reporting of facts.
News(as of today): Entertaining, Gripping, Thrilling, Dramatising, Hidden cams....

Breaking News(Supposed to be): Very Very Important News.
Breaking News(as of today): The news that appears between commercial breaks!!

Too much of nothing is good- my dad often tells me and i wish with all my heart that the media channels cud hear him.
I have given into the fact that this is a media age, people's accesibility to information has increased and hence it is the responsibility of this media to make sure they dish out the right information...is it happening?
Lets take a very analytical approach:
"Certain Celebrities need security"-as citizens we might like to know this news, alrite, but is this item so important as to take 10 minutes of every half an hour on every news channel, can't it appear as a scroll?
"Certain Celebrity has two wives"- has it changed our lives?
"A boy was trapped in a pit and was rescued"- unprecedented coverage-state of the art graphics- cud not some time be alloted to knowing whose carelessness caused all this trouble or for that matter the importance of safety at such places?
These are just a few and top of the head events, u know for yourself how many more unwarranted events have been forced upon us. I believe the fact that economics matter and i respect competition and thats why i am for the concept of INFOTAINMENT.
Put in a pinch of prioritisation and a teaspoon of creativity and what you have is News you can use with TRP's intact!
Give a thought to satisfying the right need rather than going for speed!

2 comments:

Anonymous said...

gr8 blog i fully agree.... our newschannels today must learn to separate between news tht ppl like to watch but which is pure gossip and of no use and news that ppl shud watch and which is important to their lives.

Anonymous said...

*waves*...a blog about something. I write one myself here sporadically.
http://nachiket.wordpress.com

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