DISCLAIMER: Let me state up front that i have no intentions to be a part of the cynical intelligentsia who have already condemned Satyameva Jayate. Personally, I shall any day prefer a superstar to responsibly take up a cause and create awareness rather than simply and perpetually entertain. Albiet, I am also NOT a die hard Aamir Khan fan who defends everything he does. This short rant here is simply and only an observation of the genius that Aamir Khan is proving time and again to be!
Lagaan, Dil
Chahta Hai, Mangal Pandey, Rang De Basanti, Taare Zameen Par, Gajni,
Peepli Live, Delhi Belly, Dhobhi Ghat, 3 Idiots and now Satyameva
Jayate! Such is the story and glory of Aamir Khan (AK).
If it was
luck, then it would have run out. If it was co-incidence then it
would have stopped recurring long back. It thus can be only one
thing- pure Genius!
I guess, at some
point of time at the beginning of this millennium, it seems as though
AK began his transformation from just another successful actor into
this super intelligent creative force that he has become today! A
calm, collected and sorted individual with acute focus and hard work.
The result has been unprecedented success- economically and
creatively.
One only
has to compare the work of some talented directors with and without AK
to know the difference that his acumen can make.
Now, at 11 am
yesterday- 6th
May' 2012, I could not help but marvel, yet again, at the brilliance
and genius of Aamir Khan.
It was the
first telecast of Aamir Khan's television show- Satyameva Jayate
(SJ). A show that broke every possible trend, showed the viewers
everything that they had seen umpteen times before on some news
channel or another and yet garnered stupendous reactions from all
quarters! It is too early to comment on the success of the show but
what is established yet again, is the brilliance of the mind called-
Aamir Khan. Here's how-
The name-
'Satyameva Jayate.'
This name does justice to every text and subtext that one can find in the best 'brand
building' journals of the world. It has- High recall value, immediate
relativity, encapsulates the products essence...- you name it and it
is there! Full marks.
Clutter
breaker all the way!!
The show-
like AK himself- has already beaten the crowd by not being part of
it! Unlike the evening prime time slots that all stars and makers are fighting for,
SJ, is telecast on a sunday morning when every other channel is
either running re-runs or lame films! Tell me...who amongst all those 'celebrities', we have
seen or known would have taken on this challenge aka gamble of a
sunday morning spot? None.
Simultaneous
telecast- Maximum Coverage!!
Breaking
trends and making new ones for the benefit of his product is a AK
trademark. He has done it before as a producer and did it again when SJ became
the only program of its kind that will be simultaneously telecast on
various Star channels along with- Doordarshan!
Finally,
the best stroke of the Aamir genius is the theme and concept of
Satyameva Jayate. It is a show that talks about genuine problems
faced by real people. Now- “If you do not like discussing something
that talks about the genuine problems which a large part of your
nation is facing, then it only reflects how shallow and insensitive
you are!!! For you may detest a game show or cringe at a serial but
how will you publicly admit that discussing the perils of child
marriage, dowry or female infanticide is something you are not
interested in??” I cannot be sure of this being a deliberate reason but i am also sure, it cannot be overlooked!
The success and failure of the show is irrelevant to the context here. Also, Unlike so many people i do not know how much AK earns (and i do
not care). All i know is the man is super intelligent and extremely
creative. A genius and a winner... and a man cannot be all of that if
he is not good man. After all...we all agree that at the end it is
only- Satyameva Jayate!